Hi. I’m Craig Watson.


“I’ve helped thousands of riders over the years to ride farther, faster and with more comfort.  I’ve worked with pro bike racers, professional triathletes, professional mountain bike racers and many thousands of recreational bike riders who just wanted to have more fun and be more comfortable on their bikes.  I’ve solved many hundreds of knee aggravations that were the result of cleat wear, mis-alignment or improper set-up.  I’ve helped people get back to bike riding after serious car accidents.  I’ve helped triathletes complete an Ironman event when they failed the year before because their aerobar set-up was so uncomfortable that they couldn’t settle into the aero position.  And on and on…”



More than just a bike fitting.


I’ve been providing bike fitting services in Madison, WI for 19 years. For many years, 200 to 300 fitting sessions per year. I’ve helped riders with their road bikes, mountain bikes, track bikes, TT bikes, tri bikes, town bikes, adventure racing bikes, cross bikes, recumbents and tandems. I’ve often solved problems that previous fitting sessions with other technicians failed to solve. I’ve worked in conjunction with many riders’ health care professionals to solve issues that kept them from actually having fun on the bike - and of course I’ve certainly helped a lot of riders to go faster, recover quicker and be more comfortable.


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West Side Studio

Playtri middleton

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East Side Studio

slow roll cycles